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The Essential Brand Book Over 100 Techniques To Increase Brand Value 2nd Iain Ellwood

  • SKU: BELL-1311102
The Essential Brand Book Over 100 Techniques To Increase Brand Value 2nd Iain Ellwood
$ 31.00 $ 45.00 (-31%)

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The Essential Brand Book Over 100 Techniques To Increase Brand Value 2nd Iain Ellwood instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.27 MB
Pages: 334
Author: Iain Ellwood
ISBN: 9780585442952, 9780749438630, 0749438630, 0585442959
Language: English
Year: 2002
Edition: 2nd

Product desciption

The Essential Brand Book Over 100 Techniques To Increase Brand Value 2nd Iain Ellwood by Iain Ellwood 9780585442952, 9780749438630, 0749438630, 0585442959 instant download after payment.

This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.

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