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The Essential Persona Lifecycle Your Guide To Building And Using Personas 1st Tamara Adlin John Pruitt

  • SKU: BELL-4341524
The Essential Persona Lifecycle Your Guide To Building And Using Personas 1st Tamara Adlin John Pruitt
$ 31.00 $ 45.00 (-31%)

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The Essential Persona Lifecycle Your Guide To Building And Using Personas 1st Tamara Adlin John Pruitt instant download after payment.

Publisher: Morgan Kaufmann
File Extension: PDF
File size: 5.92 MB
Pages: 224
Author: Tamara Adlin; John Pruitt
ISBN: 9780123814180, 0123814189
Language: English
Year: 2010
Edition: 1st

Product desciption

The Essential Persona Lifecycle Your Guide To Building And Using Personas 1st Tamara Adlin John Pruitt by Tamara Adlin; John Pruitt 9780123814180, 0123814189 instant download after payment.

The Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method of the right one.

This book discusses the five phases of persona lifecycle:

• Family planning — Basic ideas and a few tools that will help one get organized

• Conception and gestation — step-by-step instructions to move from assumptions to completed personas

• Birth and maturation — Strategic techniques to get the right information about one's personas out to ones of your teammates at the right time

• Adulthood — Specific tools that will ensure that one's personas are used by the right people at the right times and in the right ways during the product development cycle

• Lifetime achievement and retirement — Basic ideas and a few tools to help you measure the success of the persona effort and prepare for the next one

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