The Evolution Of Media Michael A Noll by Michael A. Noll 9780742554825, 0742554821 instant download after payment.

This book is a guide to the exciting and challenging world of communication media. Exciting because of all the many technologies that enable a wide variety of communication in many different forms. Challenging in trying to make some sense of the variety of media and in creating a framework to help understand the future of communication. Various forms of communication media, including their historical development, are described in this book to give a broad perspective of their variety and utility. Communication media are compared in terms of their various dimensions, such as modality, purpose, interactivity, capacity, and technological requirements. A taxonomy of communication media is developed. Conclusions and general observations are made about the significant characteristics and dimensions of communication media. Lastly, a methodology is presented for analyzing strategic dimensions to identify those most significant in determining the likelihood of success of a communication service or product.