The Expectation Effect How Your Mindset Can Change Your World David Robson by David Robson 9781250827630, 9781250827647, 1250827639, 1250827647 instant download after payment.

What you believe can make it so. 

You’ve heard of the placebo effect & how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power & deadly importance of the expectation effect—how what we think will happen changes what does happen. 

Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. 

We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. 

People say seeing is believing but, over & over, Robson proves that the converse is truer: believing is seeing. The Expectation Effect is not woo-woo. You cannot think your way into a pile of money or out of a cancer diagnosis. But just because magical thinking is nonsense doesn’t mean rational magic doesn’t exist. 

Pointing to accepted psychology & objective physiology, Robson gives us the practical takeaways we need to improve our fitness, productivity, intelligence, & happiness. Any reader who wants to take their fate into their own hands need only pick up this book.

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“Authoritative, measured, practical, & encouraging, it will change your attitude to life’s challenges.”—Dr. Christian Jarrett, author of Be Who You Want

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David Robson is an award-winning science writer based in the United Kingdom. His writing has appeared in the Guardian, the Atlantic, Men's Health, the Psychologist, & the Washington Post. His first book, The Intelligence Trap, was published in 2019.