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The Franchise Era Managing Media In The Digital Economy James Fleury Editor

  • SKU: BELL-23641178
The Franchise Era Managing Media In The Digital Economy James Fleury Editor
$ 31.00 $ 45.00 (-31%)

5.0

100 reviews

The Franchise Era Managing Media In The Digital Economy James Fleury Editor instant download after payment.

Publisher: Edinburgh University Press
File Extension: PDF
File size: 11.28 MB
Pages: 288
Author: James Fleury (editor), Bryan Hikari Hartzheim (editor), Stephen Mamber (editor)
ISBN: 9781474419222, 1474419224
Language: English
Year: 2019

Product desciption

The Franchise Era Managing Media In The Digital Economy James Fleury Editor by James Fleury (editor), Bryan Hikari Hartzheim (editor), Stephen Mamber (editor) 9781474419222, 1474419224 instant download after payment.

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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