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The Fundamentals Of Businesstobusiness Sales Marketing 1st Edition John Coe

  • SKU: BELL-1693962
The Fundamentals Of Businesstobusiness Sales Marketing 1st Edition John Coe
$ 31.00 $ 45.00 (-31%)

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The Fundamentals Of Businesstobusiness Sales Marketing 1st Edition John Coe instant download after payment.

Publisher: McGraw-Hill
File Extension: PDF
File size: 1.09 MB
Pages: 258
Author: John Coe
ISBN: 9780071408790, 9780071435819, 0071408797, 0071435816
Language: English
Year: 2003
Edition: 1

Product desciption

The Fundamentals Of Businesstobusiness Sales Marketing 1st Edition John Coe by John Coe 9780071408790, 9780071435819, 0071408797, 0071435816 instant download after payment.

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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