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The Fundamentals Of Creative Advertising 2nd Edition Ken Burtenshaw

Name: The Fundamentals Of Creative Advertising 2nd Edition Ken Burtenshaw
SKU: BELL-52648146
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-52648146

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

The Fundamentals Of Creative Advertising 2nd Edition Ken Burtenshaw instant download after payment.

Publisher: Bloomsbury Publishing

File Extension: PDF

File size: 32.57 MB

Pages: 184

Author: Ken Burtenshaw, Caroline Barfoot, Nik Mahon

ISBN: 9782940411566, 9782940447183, 2940411565, 2940447187

Language: English

Year: 2011

Edition: 2

Product desciption

The Fundamentals Of Creative Advertising 2nd Edition Ken Burtenshaw by Ken Burtenshaw, Caroline Barfoot, Nik Mahon 9782940411566, 9782940447183, 2940411565, 2940447187 instant download after payment.

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.