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4.3
48 reviewsISBN 10: B0087I663C
Author: Lawrence J Gitman
Part 1: The Business Environment
Understanding Economic Systems and Business
Making Ethical Decisions and Managing a Socially Responsible Business
Competing in the Global Marketplace
Part 2: Business Ownership
4. Forms of Business Ownership
5. Entrepreneurship: Starting and Managing Your Own Business
Part 3: Managing Organizations
6. Management and Leadership in Today's Organizations
7. Designing Organizational Structures
8. Managing Human Resources
9. Motivating Employees
10. Achieving World-Class Operations Management
11. Managing Information Systems and Technology
12. Managing Financial Resources
13. Managing Marketing and Sales
14. Managing Business Communications
Part 4: Business Challenges and Opportunities
15. Managing Change and Innovation
16. Managing Crisis and Risk
17. Managing Sustainability and Corporate Social Responsibility
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Tags: Lawrence J Gitman, Business, Essentials