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The Future Of Marketing Critical 21st Century Perspectives Philip J Kitchen

Name: The Future Of Marketing Critical 21st Century Perspectives Philip J Kitchen
SKU: BELL-2474618
Price: 31.00 USD
Availability: InStock
Rating: 5 (20 reviews)

SKU: BELL-2474618

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

20 reviews

The Future Of Marketing Critical 21st Century Perspectives Philip J Kitchen instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 1.14 MB

Pages: 224

Author: Philip J. Kitchen

ISBN: 9780333992869, 0333992865

Language: English

Year: 2003

Product desciption

The Future Of Marketing Critical 21st Century Perspectives Philip J Kitchen by Philip J. Kitchen 9780333992869, 0333992865 instant download after payment.

Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really being satisfied? Is marketing more concerned with rhetoric, spin, and jargon, than in actually seeking to satisfy customer needs? This book is critical and theoretical and raises important issues from leading marketing thinkers. It highlights positive statements and criticisms concerning marketing, and its role within business and as an academic subject in the 21st century.