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ISBN 10: 0814415989
ISBN 13: 978-0814415986
Author: Tom Sant
Cover Page
Title Page
Copyright Page
Dedication Page
Contents
Preface
Part One - Selling in the Twenty-First Century
1 - Stating the Obvious
2 - Four Ways to Sell
Part Two - John Henry Patterson: The Process of Selling
3 - Desperate in Dayton
4 - A Primer on Process
5 - Patterson's Legacy
6 - The Pros and Cons of Sales as a Process
7 - Making it Work for You
Part Three - Dale Carnegie: The Apostle of Influence
8 - The Young Man from Missouri
9 - The Carnegie Principles
10 - The 25-Year Overnight Success
11 - Carnegie's Heirs
12 - Making it Work for You
Part Four - Elmer Wheeler: The Magic of Words
13 - Making your Sales Sizzle
14 - Thinking and Buying
15 - Wheeler's Deal
16 - The Language-Based Approach Today
17 - Making it Work for You
Part Five - Joe Girard: Priming the Pump
18 - Down and Out in Detroit City
19 - Finding the Law of 250 at a Funeral
20 - From Network to Nurture
21 - The Pros and Cons of Priming the Pump
22 - Making it Work for You
Part Six - Conclusion
23 - Looking Back to Look Ahead
Notes
Index
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Tags: Tom Sant, Giants of Sales, Dale Carnegie, John Patterson, Elmer Wheeler, Joe Girard, Sales Success