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The Global Corporate Brand Book First Edition Michael Morley

  • SKU: BELL-2223036
The Global Corporate Brand Book First Edition Michael Morley
$ 31.00 $ 45.00 (-31%)

5.0

28 reviews

The Global Corporate Brand Book First Edition Michael Morley instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 2.34 MB
Pages: 249
Author: Michael Morley
ISBN: 1403996636
Language: English
Year: 2009
Edition: First Edition

Product desciption

The Global Corporate Brand Book First Edition Michael Morley by Michael Morley 1403996636 instant download after payment.

The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and  enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today’s most successful global corporate brands.

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