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The Handbook Of Mobile Market Research Tools And Techniques For Market Researchers 1st Edition Poynter

  • SKU: BELL-5310442
The Handbook Of Mobile Market Research Tools And Techniques For Market Researchers 1st Edition Poynter
$ 31.00 $ 45.00 (-31%)

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The Handbook Of Mobile Market Research Tools And Techniques For Market Researchers 1st Edition Poynter instant download after payment.

Publisher: John Wiley and Sons
File Extension: PDF
File size: 1.5 MB
Pages: 312
Author: Poynter, Ray; Williams, Navin; York, Sue
ISBN: 9781118935620, 9781118935774, 9781118935767, 9781119208198, 1118935764, 1118935772, 111920819X, 1118935624
Language: English
Year: 2014
Edition: 1

Product desciption

The Handbook Of Mobile Market Research Tools And Techniques For Market Researchers 1st Edition Poynter by Poynter, Ray; Williams, Navin; York, Sue 9781118935620, 9781118935774, 9781118935767, 9781119208198, 1118935764, 1118935772, 111920819X, 1118935624 instant download after payment.

The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.�
Abstract: The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. �

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