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The Hidden Art Of Interviewing People How To Get Them To Tell You The Truth Neil Mcphee

  • SKU: BELL-1475422
The Hidden Art Of Interviewing People How To Get Them To Tell You The Truth Neil Mcphee
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The Hidden Art Of Interviewing People How To Get Them To Tell You The Truth Neil Mcphee instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 5.59 MB
Pages: 382
Author: Neil McPhee, Roger Terry
ISBN: 9780470060797, 0470060794
Language: English
Year: 2007

Product desciption

The Hidden Art Of Interviewing People How To Get Them To Tell You The Truth Neil Mcphee by Neil Mcphee, Roger Terry 9780470060797, 0470060794 instant download after payment.

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

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