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The Hybrid Company Reach All Your Customers Through Multichannels Anytime Anywhere Illustrated Edition Bernadette Tiernan

  • SKU: BELL-1367694
The Hybrid Company Reach All Your Customers Through Multichannels Anytime Anywhere Illustrated Edition Bernadette Tiernan
$ 31.00 $ 45.00 (-31%)

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The Hybrid Company Reach All Your Customers Through Multichannels Anytime Anywhere Illustrated Edition Bernadette Tiernan instant download after payment.

Publisher: Dearborn Trade
File Extension: PDF
File size: 1.61 MB
Pages: 320
Author: Bernadette Tiernan
ISBN: 9780793142941, 0793142946
Language: English
Year: 2001
Edition: illustrated edition

Product desciption

The Hybrid Company Reach All Your Customers Through Multichannels Anytime Anywhere Illustrated Edition Bernadette Tiernan by Bernadette Tiernan 9780793142941, 0793142946 instant download after payment.

This book presents the point of view that corporations with a “hybrid” structure in both their physical form and their marketing efforts have the highest probability of achieving profitability and longevity. “Hybrid” refers to a synergistic combination of e-commerce, a physical presence, and/or print (such as catalogs). Hybrid marketing strategies include the convergence of new media and old media marketing techniques.

In the next stage of the Internet economy, hybrid corporations will be the most likely businesses to be left standing. Hybrid corporations will achieve a profit, maintain a steady pattern of increasing sales, acquire capital for growth, and successfully expand through mergers and acquisitions at a rate faster than the most complex Web-only businesses.

How do they do it? What makes the new leaders so successful? That’s what this new book is about. It will be based on data gathered from major corporations and cutting-edge small to midsize companies across a wide range of industries. Because the topic is cutting-edge, and subsequently in great demand, the data is evolving as the book is being written. The Hybrid Corporation analyzes successful techniques and offers a definition for success strategies,

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