The Industrial Design Reader Carma Gorman Editor by Carma Gorman (editor) 9781581153101, 1581153104 instant download after payment.

"Design is one of the most powerful fields of study of our time. This
anthology not only makes it immediately accessible to a vast audience,
but also displays it in all its glory and humanity. It gives design an
even better name."--Paola Antonelli, Curator of Design, Museum of Modern
Art
Co-published with the Design Management Institute, with
input from a diverse range of industry experts/designers, theorists,
critics, historians, and curators, this anthology is the first to focus
exclusively on the history of industrial design. This pioneering guide
traces the entire history of industrial design, industrialization, and
mass production from 1850 until today.
Sixty comprehensive essays
written by designers, theorists, advertisers, historians, and curators
detail the most crucial movements, issues, and accomplishments of
industrial design. They combine news reports on the very first design
workshops, aesthetic manifestos, lectures, and more from the biggest
names in the field: William Morris, Henry Dreyfuss, Henry Ford, Sigmund
Freud, Kenichi Ohmae, David H. Rice, and Victor Papanek, to name only a
few.
The Industrial Design Reader is an excellent resource for
educators, students, and practicing designers. It features design from
not only theoretical and aesthetic perspectives, but also from a
socio-political point of view, with texts from Karl Marx, Ralph Nader,
and others.
Allworth Press, an imprint of Skyhorse Publishing,
publishes a broad range of books on the visual and performing arts, with
emphasis on the business of art. Our titles cover subjects such as
graphic design, theater, branding, fine art, photography, interior
design, writing, acting, film, how to start careers, business and legal
forms, business practices, and more. While we don't aspire to publish a
New York Times bestseller or a national bestseller, we are deeply
committed to quality books that help creative professionals succeed and
thrive. We often publish in areas…