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5.0
50 reviewsFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
“A quintessential work of technological futurism.” – James Surowiecki, strategy + business
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives — from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture — can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends — interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning — and demonstrates how they overlap and are codependent on one another.
"That futurists have a terrible record hasn’t discouraged them, and this delightful addition to the genre does not deny that predictions have been wildly off-base... Kelly’s arguments ring true, and his enthusiasm is contagious. Readers will enjoy the ride provided they forget that he has disobeyed his warning against assuming that today’s trends will continue." - Kirkus Reviews
These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits.