The Innovation Code The Creative Power Of Constructive Conflict The Innovation Code The Creative Power Of Constructive Conflict by The Innovation Code- The Creative Power Of Constructive Conflict 9781523084760, 1523084766 instant download after payment.

Harmony is sublime in music but
deadly to innovation. The only way to create new, hybrid solutions is to clash.
Innovation happens when we bring people with contrasting perspectives and
complementary areas of expertise together in one room. We innovate best with
people who challenge us, not people who agree with us.
It sounds like a recipe for chaos and confusion. But in «The Innovation Code», Jeff DeGraff,
dubbed the «Dean of Innovation,» and Staney DeGraff introduce a
simple framework to explain the ways different kinds of thinkers and leaders
can create constructive conflict in any organization. This positive tension
produces ingenious solutions that go far beyond «the best of
both worlds».
Drawing on their work with nearly half of the Fortune 500 companies, the
DeGraffs help you harness the creative energy that arises from opposing viewpoints.
They identify four contrasting styles of innovator—the Artist,
the Engineer, the Athlete, and the Sage—and include exercises and assessments
for building, managing, and embracing the dynamic discord of a team that
contains all four. You can also figure out where you fit on the continuum of
innovator archetypes.
Using vivid examples, The Innovation Code offers four steps to normalize
conflict and channel it to develop something completely new. By following these
simple steps, you will get breakthrough innovations that are both good for you
and your customers. This is a rigorous but highly accessible guide for
achieving breakthrough solutions by utilizing the full—and
seemingly contradictory—spectrum of
innovative thinking.