The Innovators Toolkit 50 Techniques For Predictable And Sustainable Organic Growth 1st Edition David Silverstein by David Silverstein, Philip Samuel, Neil Decarlo 9780470345351, 9780470406588, 0470345357, 0470406585 instant download after payment.

An innovation guide for business leaders, managers, and new product developers The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation. Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it.