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The Internet Is For Cats Jessica Maddox

Name: The Internet Is For Cats Jessica Maddox
SKU: BELL-47191456
Price: 31.00 USD
Availability: InStock
Rating: 5 (38 reviews)

SKU: BELL-47191456

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

38 reviews

The Internet Is For Cats Jessica Maddox instant download after payment.

Publisher: Rutgers University Press

File Extension: PDF

File size: 9.99 MB

Pages: 254

Author: Jessica Maddox

ISBN: 9781978827912, 1978827911

Language: English

Year: 2022

Product desciption

The Internet Is For Cats Jessica Maddox by Jessica Maddox 9781978827912, 1978827911 instant download after payment.

LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It’s generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas). But what motivates people to make and share these images, and how do they relate to other online social practices?

The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today’s pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.

Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.