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The Jdcom Story An Ecommerce Phenomenon Li Zhigang

Name: The Jdcom Story An Ecommerce Phenomenon Li Zhigang
SKU: BELL-23348494
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (56 reviews)

SKU: BELL-23348494

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

56 reviews

The Jdcom Story An Ecommerce Phenomenon Li Zhigang instant download after payment.

Publisher: Lid Publishing Limited

File Extension: EPUB

File size: 1.39 MB

Author: Li Zhigang

ISBN: 9781910649718, 1910649716

Language: English

Year: 2017

Product desciption

The Jdcom Story An Ecommerce Phenomenon Li Zhigang by Li Zhigang 9781910649718, 1910649716 instant download after payment.

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.