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The Jobs To Be Done Playbook Align Your Markets Organization And Strategy Around Customer Needs Jim Kalbach

  • SKU: BELL-11331256
The Jobs To Be Done Playbook Align Your Markets Organization And Strategy Around Customer Needs Jim Kalbach
$ 31.00 $ 45.00 (-31%)

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The Jobs To Be Done Playbook Align Your Markets Organization And Strategy Around Customer Needs Jim Kalbach instant download after payment.

Publisher: Two Waves Books
File Extension: EPUB
File size: 12.54 MB
Author: Jim Kalbach
ISBN: 9781933820682, 1933820683
Language: English
Year: 2020

Product desciption

The Jobs To Be Done Playbook Align Your Markets Organization And Strategy Around Customer Needs Jim Kalbach by Jim Kalbach 9781933820682, 1933820683 instant download after payment.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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