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The Jolt Effect Matthew Dixon Ted Mckenna

Name: The Jolt Effect Matthew Dixon Ted Mckenna
SKU: BELL-48158124
Price: 31.00 USD
Availability: InStock
Rating: 4 (66 reviews)

SKU: BELL-48158124

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

66 reviews

The Jolt Effect Matthew Dixon Ted Mckenna instant download after payment.

Publisher: Penguin Publishing Group

File Extension: EPUB

File size: 3.66 MB

Author: Matthew Dixon & Ted McKenna

Language: English

Year: 2022

Product desciption

The Jolt Effect Matthew Dixon Ted Mckenna by Matthew Dixon & Ted Mckenna instant download after payment.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of...