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The Law Of Marketing Special Topics Collection 2nd Lynda J Oswald

  • SKU: BELL-2471616
The Law Of Marketing Special Topics Collection 2nd Lynda J Oswald
$ 31.00 $ 45.00 (-31%)

5.0

18 reviews

The Law Of Marketing Special Topics Collection 2nd Lynda J Oswald instant download after payment.

Publisher: South-Western College/West
File Extension: PDF
File size: 3.61 MB
Pages: 443
Author: Lynda J. Oswald
ISBN: 9781439079249, 1439079242
Language: English
Year: 2010
Edition: 2nd

Product desciption

The Law Of Marketing Special Topics Collection 2nd Lynda J Oswald by Lynda J. Oswald 9781439079249, 1439079242 instant download after payment.

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.

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