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The Long Tail Of Tourism Alexis Papathanassis

  • SKU: BELL-2217758
The Long Tail Of Tourism Alexis Papathanassis
$ 31.00 $ 45.00 (-31%)

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The Long Tail Of Tourism Alexis Papathanassis instant download after payment.

Publisher: Gabler
File Extension: PDF
File size: 7.38 MB
Pages: 232
Author: Alexis Papathanassis
ISBN: 3834930628
Language: English
Year: 2011

Product desciption

The Long Tail Of Tourism Alexis Papathanassis by Alexis Papathanassis 3834930628 instant download after payment.

Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a "luxury for the few" to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

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