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The Lost Tetrads Of Marshall Mcluhan Eric Mcluhan Marshall Mcluhan

SKU: BELL-23720150

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

82 reviews

The Lost Tetrads Of Marshall Mcluhan Eric Mcluhan Marshall Mcluhan instant download after payment.

Publisher: OR Books

File Extension: PDF

File size: 2.56 MB

Pages: 276

Author: Eric McLuhan, Marshall McLuhan

ISBN: 9781682190968, 9781682190975, 168219096X, 1682190978

Language: English

Year: 2017

Product desciption

The Lost Tetrads Of Marshall Mcluhan Eric Mcluhan Marshall Mcluhan by Eric Mcluhan, Marshall Mcluhan 9781682190968, 9781682190975, 168219096X, 1682190978 instant download after payment.

Marshall McLuhan was the visionary theorist best known for coining the term "the medium is the message." Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code-almost a cross between hieroglyphics and poetry-that he called "the tetrads." This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcended traditional means of discourse. Now, Eric McLuhan has recovered all the "lost" tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function. Enjoy!