The Making Of Hero Four Brothers Two Wheels And A Revolution That Shaped India Sunil Kant Munjal by Sunil Kant Munjal 9789353026776, 9353026776 instant download after payment.

FROM THE BYLANES OF KAMALIA and the rugged landscapes of Quetta in India
of the 1940s which later became Pakistan, they escaped to the
Partition-ravaged cities of Amritsar, Agra, Delhi and finally settled in
Ludhiana with little more than the shirts on their backs. From here,
four of the six Munjal brothers built their business, part by part.
There was no grand vision of building a world-scale enterprise; their
aim was simply to survive and provide for their families. Hero began
with trading in and then manufacturing bicycle parts, evolved into
bicycles, mopeds, automotive parts, motorcycles and scooters, and today
the restructured group also encompasses service businesses and
infrastructure. In 1986, thirty years after its inception, Hero Cycles
became the largest bicycle maker in the world. In the next fifteen
years, the motorcycle venture Hero Honda also became the largest in the
world, and both pole positions are held firmly even today.
This is an
authentic 'Make in India' story about overcoming many odds: labyrinthine
red tape, tepid economic growth and later, global competition. It
follows the lives and times of the four Munjal brothers who lived
together and scripted a dramatic revolution on two wheels without any
formal education or resources. In parallel, it's also the story of how
an agrarian economy like India, with limited means of transportation,
took wing on the back of this two-wheel revolution. Driven by family
values and Indian ethos, yet wholly contemporary and pioneering in their
thinking and best practices, Hero firms today are renowned for putting
mutually beneficial relationships at the very core of their business
philosophy. The book goes deep inside the 'family spirit' that brought
employees, customers, channel partners, suppliers and local communities
together to create success, welfare and well-being for millions over the
past seven decades. A rare story that proves how a principle-driven
organization can create exceptional value for society.