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The Management Of Technology And Innovation A Strategic Approach 2nd Edition 2nd Margaret A White

  • SKU: BELL-2515686
The Management Of Technology And Innovation A Strategic Approach 2nd Edition 2nd Margaret A White
$ 31.00 $ 45.00 (-31%)

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The Management Of Technology And Innovation A Strategic Approach 2nd Edition 2nd Margaret A White instant download after payment.

Publisher: Cengage Learning
File Extension: PDF
File size: 3.24 MB
Pages: 411
Author: Margaret A. White, Garry D. Bruton
ISBN: 9780538478229, 0538478225
Language: English
Year: 2010
Edition: 2nd

Product desciption

The Management Of Technology And Innovation A Strategic Approach 2nd Edition 2nd Margaret A White by Margaret A. White, Garry D. Bruton 9780538478229, 0538478225 instant download after payment.

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

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