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The Management Of Tourism 1st Edition Lesley Pender Richard Sharpley

  • SKU: BELL-1395344
The Management Of Tourism 1st Edition Lesley Pender Richard Sharpley
$ 31.00 $ 45.00 (-31%)

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The Management Of Tourism 1st Edition Lesley Pender Richard Sharpley instant download after payment.

Publisher: Sage Publications Ltd
File Extension: PDF
File size: 1.98 MB
Pages: 372
Author: Lesley Pender, Richard Sharpley
ISBN: 9780761940210, 0761940219
Language: English
Year: 2004
Edition: 1

Product desciption

The Management Of Tourism 1st Edition Lesley Pender Richard Sharpley by Lesley Pender, Richard Sharpley 9780761940210, 0761940219 instant download after payment.

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

- Managing the Tourism System

- Managing Tourism Businesses

- Managing Tourism in its Environment

- Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

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