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The Marketing Era From Professional Practice To Global Provisioning 1st Edition Kalman Applbaum

  • SKU: BELL-1640890
The Marketing Era From Professional Practice To Global Provisioning 1st Edition Kalman Applbaum
$ 31.00 $ 45.00 (-31%)

4.4

52 reviews

The Marketing Era From Professional Practice To Global Provisioning 1st Edition Kalman Applbaum instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 1.82 MB
Pages: 272
Author: Kalman Applbaum
ISBN: 9780203503089, 9780203604014, 9780415945448, 0203503082, 0415945445, 0203604016
Language: English
Year: 2003
Edition: 1

Product desciption

The Marketing Era From Professional Practice To Global Provisioning 1st Edition Kalman Applbaum by Kalman Applbaum 9780203503089, 9780203604014, 9780415945448, 0203503082, 0415945445, 0203604016 instant download after payment.

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

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