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ISBN 10: 0340740477
ISBN 13: 9780340740477
Author: Chris Newbold, Oliver Boyd-Barrett, Hilde van den Bulck
The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.
Part 1 Theory in Media Research
1. On the Uses of Theory: an Example
2. Theory and Ideology
3. Demarcating the Field
4. Different Theories in the History of Mass Communication Research
5. Administrative and Critical Traditions
6. Theory Circles and Spirals
7. The 'Big Three': Further Observations
Part 2 Tools for Studying the Media
8. The Nature of 'Scientific' Research
9. Quantitative Survey Research
10. Qualitative Survey Research
11. Ethnographic Field Research
12. Quantitative Content Analysis
13. Qualitative Content Analysis
14. Document Analysis for Historical and Policy Analysis
Part 3 The Moving Image
15. Understanding the Moving Image
16. The Early Moving Image
17. Narrative Theory and the Moving Image
18. Genre Theory and the Moving Image
Part 4 Media Industries
19. The Power of the Media Industries: Theoretical Positions
20. Media Systems, Policies and Industries in Transition
21. The Structures and Dynamics of the Media Industries
22. News, Technology and the Paradoxes of Globalization: a Case Study
Part 5 The Analysis of Popular Culture
23. Origins
24. Dominant Theories: Marxism and Ideology
25. Main Areas of Cultural Studies Today
26. Semiology and Beyond
27. Criticisms of Cultural Studies
Part 6 Representation, Identity and the Media
28. Representation and the Media
29. Gender and the Media: The Representation of Women and Femininity(ies)
30. Gender and the Media: The Representation of Men, Masculinity(ies), Gays and Lesbians
31. Representation, Race and Ethnicity
32. Identity and the Media
Part 7 Advertising and Marketing
33. 'We're Surrounded!' Advertising in Society
34. Theory, Method and Analysis
35. Advertising, Regulation and Reputation
36. Marketing Communications: Possibilities, Limitations and Innovations
Part 8 Interactive Electronic Media
37. Globalization and the Internet
38. Information and Communication Technologies
39. Virtual Communities
40. Media Technology for Distance Learning
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Tags: Chris Newbold, Oliver Boyd Barrett, Hilde van den Bulck, Media Book
