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10 reviewsThe Modern Girl emerged quite literally around the world in the first half of the 20th century. In cities from Beijing to Bombay, Tokyo to Berlin, Johannesburg to New York, the Modern Girl made her sometimes flashy, always fashionable appearance. What identified Modern Girls was their use of specific commodities & their explicit eroticism. Modern Girls were known by a variety of names including flappers, garçonnes, moga, modeng xiaojie, schoolgirls, kallege ladki, vamps, & neue Frauen. Adorned in provocative fashions, in pursuit of romantic love, Modern Girls appeared to disregard roles of dutiful daughter, wife, & mother. Contemporary journalists, politicians, social scientists, & the general public debated whether Modern Girls were looking for sexual, economic, or political emancipation. They also raised the possibility that the Modern Girl was little more than an image, a hollow product of clever advertising campaigns in the new commodity culture.
The signal contribution of our collaboration has been the discovery of the Modern Girl as a global phenomenon in the 1920s & 1930s. Our group, which has engaged in collaborative research & writing for 7 years, is composed of faculty members at the University of Washington trained in literary criticism, history, cultural & feminist studies, & political economy & possesses regional expertise in Africa, Asia, Europe, & North America. This volume contains our efforts—in this introduction, in a case study that appears as chapter 2, & in individual chapters—to trace the Modern Girl’s various colonial & national incarnations & to reveal linkages among the many geographic locations in which she appeared. This volume also includes chapters by scholars whose work on gender, modernity, & consumption has influenced our own, & with whom we have been in dialogue...