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The Myths Of Innovation Scott Berkun

  • SKU: BELL-5475388
The Myths Of Innovation Scott Berkun
$ 31.00 $ 45.00 (-31%)

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The Myths Of Innovation Scott Berkun instant download after payment.

Publisher: O'Reilly Media
File Extension: PDF
File size: 3.38 MB
Pages: 192
Author: Scott Berkun
ISBN: 9780596527051, 0596527055
Language: English
Year: 2007

Product desciption

The Myths Of Innovation Scott Berkun by Scott Berkun 9780596527051, 0596527055 instant download after payment.

How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.

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