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EbookBell Team
5.0
78 reviews
ISBN 10: 0333987128
ISBN 13: 9780333987124
Author: Kenneth A Loparo
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
1 Introduction: The Neglected Firm (every manager must manage two firms)
2 A Step-by-step Approach to Managing the Neglected Firm
3 Step 1: Defining the Present Strategy
4 Step 2: Evaluating the Present Strategy
5 Step 3: Generating Strategic Alternatives
6 Step 4: Evaluating the Strategic Alternatives
7 Step 5: The New Strategy
8 Step 6: Implementation
9 Step 7: The New Efficiency
10 Organizing for Planning (The Planning Department)
manager neglect
the neglected
the most frequently neglected area in management is
a new manager takes over for a recently promoted colleague
neglected employees
Tags: Kenneth A Loparo, Neglected, Firm
