The New Emerging Market Multinationals Four Strategies For Disrupting Markets And Building Brands Amitava Chattopadhyay by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer 9780071782906, 9780071782890, 0071782907, 0071782893 instant download after payment.

The growth of  Emerging Market Multinationals (EMNCs) has been remarkable. In 2005, there were only 44 of them on Fortune’s list of the top global 500 firms; in 2010, there were 113 such companies.10 A look at this 2010 Fortune list makes clear that many of these are companies in businesses deriving in large part from national natural resource endowments such as oil and gas—Gazprom, Sinopec, Petrobras, Pemex—or domestic giants in the heavily regulated telecom or banking sectors, often being “state champion” companies. Such companies are not the subject of this book, for we seek to understand here the stories and lessons of those without such resource or regulatory advantages. The industries to which the firms we studied belong include foods and beverages, personal care, apparel, watches and jewelry, automotive, appliances, consumer electronics, building products, IT services, and consumer services.