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The Next Big Thing Spotting And Forecasting Consumer Trends For Profit William Higham

SKU: BELL-1824420

$ 31.00 ~~$ 45.00~~ (-31%)

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The Next Big Thing Spotting And Forecasting Consumer Trends For Profit William Higham instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 1.57 MB

Pages: 272

Author: William Higham

ISBN: 9780749454500, 0749454504

Language: English

Year: 2009

Product desciption

The Next Big Thing Spotting And Forecasting Consumer Trends For Profit William Higham by William Higham 9780749454500, 0749454504 instant download after payment.

Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. Find out about new market trends spotted by the author, including the “Come Together” trend, the “Gender Blending” trend, and more.