The Nixon Effect How Richard Nixons Presidency Fundamentally Changed American Politics Douglas E Schoen by Douglas E. Schoen 9781594037993, 159403799X instant download after payment.

The Nixon Effect examines the 37th president’s political legacy in
broad-ranging ways that make clear, for the first time, the breadth and
duration of his influence on American political life. The book argues
that Nixon is the key political figure in postwar American politics in
multiple ways, some barely acknowledged until now. His legacy includes a
generational shift in the ideological orientations of both the
Republican and Democratic parties; the Nixon influence, both intentional
and unintentional, was to push both parties further out to their
ideological poles. So stark was Nixon’s influence on party identities
that it shaped the hardened partisan polarization in Washington today
and the evolution of what has come to be called Red and Blue America.
Stemming
in part from this, and also from Nixon’s scorched-earth political
warfare and eventually his Watergate scandal, we have also seen the
evolution of politics as war, where adversaries and ideological
opponents are seen as evil or unpatriotic. Finally, Nixon’s pioneering
tactics—from the identification of the Silent Majority to the Southern
Strategy, from “triangulating” between both parties and claiming the
political center to launching the culture war with attacks on “elites”
in media, academia, and the courts—have shaped political communications
and strategy ever since.
Other books have argued for Nixon’s
importance, but Douglas E. Schoen’s is the first to take into account
the full range of this fascinating man’s influence. While not
discounting Nixon’s many misdeeds, Schoen treats his presidency and its
importance with the seriousness—and evenhandedness—that the subject
deserves.
About the Author
Douglas Schoen has been one of the most
influential Democratic campaign consultants for over thirty years. A
founding partner and principal strategist for Penn, Schoen &
Berland, he is widely recognized as one of the co-inventors of overnight
polling.  The Nixon Effect: Ho
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