The Nonprofit Marketing Guide Highimpact Lowcost Ways To Build Support For Your Good Cause 1st Edition Kivi Leroux Miller by Kivi Leroux Miller, Katya Andresen 9780470539651, 0470539658 instant download after payment.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

• Includes cost-effective strategies and proven tactics for nonprofits
• An ideal resource for thriving during challenging times
• Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com