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The Online Copywriters Handbook Everything You Need To Know To Write Electronic Copy That Sells Robert W Bly

Name: The Online Copywriters Handbook Everything You Need To Know To Write Electronic Copy That Sells Robert W Bly
SKU: BELL-52327386
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (98 reviews)

SKU: BELL-52327386

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

98 reviews

The Online Copywriters Handbook Everything You Need To Know To Write Electronic Copy That Sells Robert W Bly instant download after payment.

Publisher: McGraw-Hill Education

File Extension: PDF

File size: 14.68 MB

Pages: 340

Author: Robert W. Bly

ISBN: 9780658020995, 0658020994

Language: English

Year: 2003

Product desciption

The Online Copywriters Handbook Everything You Need To Know To Write Electronic Copy That Sells Robert W Bly by Robert W. Bly 9780658020995, 0658020994 instant download after payment.

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.