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The Oxford Handbook Of International Business Strategy Kamel Mellah

  • SKU: BELL-33351480
The Oxford Handbook Of International Business Strategy Kamel Mellah
$ 31.00 $ 45.00 (-31%)

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The Oxford Handbook Of International Business Strategy Kamel Mellah instant download after payment.

Publisher: Oxford University Press
File Extension: PDF
File size: 2.9 MB
Pages: 528
Author: Kamel Mellah, Klaus Meyer, Rajneesh Narula, Irina Surdu, Alain Verbek
ISBN: 9780198868378, 0198868375, 2020945949
Language: English
Year: 2021

Product desciption

The Oxford Handbook Of International Business Strategy Kamel Mellah by Kamel Mellah, Klaus Meyer, Rajneesh Narula, Irina Surdu, Alain Verbek 9780198868378, 0198868375, 2020945949 instant download after payment.

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

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