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The Persuaders The Hidden Industry That Wants To Change Your Mind Garvey

  • SKU: BELL-6664776
The Persuaders The Hidden Industry That Wants To Change Your Mind Garvey
$ 31.00 $ 45.00 (-31%)

5.0

98 reviews

The Persuaders The Hidden Industry That Wants To Change Your Mind Garvey instant download after payment.

Publisher: Icon Books Ltd
File Extension: EPUB
File size: 1.19 MB
Pages: 288
Author: Garvey, James
ISBN: 9781848316607, 1848316607
Language: English
Year: 2016

Product desciption

The Persuaders The Hidden Industry That Wants To Change Your Mind Garvey by Garvey, James 9781848316607, 1848316607 instant download after payment.

Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

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