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The Physics Of Brand Aaron Keller Renee Marino Dan Wallace

SKU: BELL-58614002

$ 31.00 ~~$ 45.00~~ (-31%)

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The Physics Of Brand Aaron Keller Renee Marino Dan Wallace instant download after payment.

Publisher: HOW Books

File Extension: PDF

File size: 46.38 MB

Pages: 192

Author: Aaron Keller, Renee Marino, Dan Wallace

ISBN: 9781440342677, 1440342679

Language: English

Year: 2016

Product desciption

The Physics Of Brand Aaron Keller Renee Marino Dan Wallace by Aaron Keller, Renee Marino, Dan Wallace 9781440342677, 1440342679 instant download after payment.

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

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