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The Pocket Universal Principles Of Branding 100 Key Concepts For Defining Building And Delivering Brands Mark Kingsley

  • SKU: BELL-236527730
The Pocket Universal Principles Of Branding 100 Key Concepts For Defining Building And Delivering Brands Mark Kingsley
$ 35.00 $ 45.00 (-22%)

4.4

72 reviews

The Pocket Universal Principles Of Branding 100 Key Concepts For Defining Building And Delivering Brands Mark Kingsley instant download after payment.

Publisher: Rockport Publishers
File Extension: EPUB
File size: 16.41 MB
Pages: 216
Author: Mark Kingsley
Language: English
Year: 2025

Product desciption

The Pocket Universal Principles Of Branding 100 Key Concepts For Defining Building And Delivering Brands Mark Kingsley by Mark Kingsley instant download after payment.

This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine

    • Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear...