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The Power Of Instinct The New Rules Of Persuasion In Business And Life Leslie Zane

  • SKU: BELL-57824614
The Power Of Instinct The New Rules Of Persuasion In Business And Life Leslie Zane
$ 31.00 $ 45.00 (-31%)

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The Power Of Instinct The New Rules Of Persuasion In Business And Life Leslie Zane instant download after payment.

Publisher: PublicAffairs
File Extension: EPUB
File size: 2.92 MB
Pages: 251
Author: Leslie Zane
ISBN: 9781541703858, 1541703855
Language: English
Year: 2024

Product desciption

The Power Of Instinct The New Rules Of Persuasion In Business And Life Leslie Zane by Leslie Zane 9781541703858, 1541703855 instant download after payment.

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
 
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
 
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for...

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