The Product Managers Handbook Linda Gorchels by Linda Gorchels 9780071773416, 9780071772983, 007177341X, 0071772987 instant download after payment.

This is the fourth edition of this book—and it’s aimed solidly at practicing product managers. While the fi rst edition started out simply
extending the discipline beyond traditional consumer packaged goods
(and was primarily defi nitional), the next two editions began to add
more fundamental tips and tools. During that 15-year period, dozens
of consultants, trainers, associations, and (since 2002) LinkedIn affi nity groups emerged to capitalize on the growth of product management
and to expand on the basic principles. Many focus almost exclusively
on an industry or niche emphasis.
So it was time for another evolution—from presenting product
management as a fi ll-in-the-blank, step-by-step process to one requiring more executive, strategic thinking skills.