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The Psychology Of Design Creating Consumer Appeal Rajeev Batra Colleen M Seifert Diann Brei Eds

SKU: BELL-5420170

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

92 reviews

The Psychology Of Design Creating Consumer Appeal Rajeev Batra Colleen M Seifert Diann Brei Eds instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 2.28 MB

Pages: 377

Author: Rajeev Batra; Colleen M Seifert; Diann Brei (eds.)

Language: English

Year: 2016

Product desciption

The Psychology Of Design Creating Consumer Appeal Rajeev Batra Colleen M Seifert Diann Brei Eds by Rajeev Batra; Colleen M Seifert; Diann Brei (eds.) instant download after payment.

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why ""g.