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The Psychology Of Food Choice Frontiers In Nutritional Science First R Shepherd

SKU: BELL-2201920

$ 31.00 ~~$ 45.00~~ (-31%)

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The Psychology Of Food Choice Frontiers In Nutritional Science First R Shepherd instant download after payment.

Publisher: CABI

File Extension: PDF

File size: 2.5 MB

Pages: 409

Author: R. Shepherd, M. Raats

ISBN: 0851990320

Language: English

Year: 2006

Edition: First

Product desciption

The Psychology Of Food Choice Frontiers In Nutritional Science First R Shepherd by R. Shepherd, M. Raats 0851990320 instant download after payment.

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.