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The Public Relations Handbook 2022 Edition 2022th Edition Robert L Dilenschneider

SKU: BELL-38394140

$ 31.00 ~~$ 45.00~~ (-31%)

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The Public Relations Handbook 2022 Edition 2022th Edition Robert L Dilenschneider instant download after payment.

Publisher: BenBella Books

File Extension: EPUB

File size: 1.04 MB

Pages: 288

Author: Robert L. Dilenschneider

ISBN: 9781637740613, 1637740611

Language: English

Year: 2022

Edition: 2022

Product desciption

The Public Relations Handbook 2022 Edition 2022th Edition Robert L Dilenschneider by Robert L. Dilenschneider 9781637740613, 1637740611 instant download after payment.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as:
• How can they best work with a market research department or firm?
• How can they contribute to the sales department’s efforts to open up new channels of distribution?
• How can they maximize the impact of the ad agency’s new campaign?
• How can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?
•...