logo
0

EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link:  https://ebookbell.com/faq 


We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.


For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

The Reality Of Virtuality Harness The Power Of Virtual Reality To Connect With Consumers Kirsten Cowan

  • SKU: BELL-49997038
The Reality Of Virtuality Harness The Power Of Virtual Reality To Connect With Consumers Kirsten Cowan
$ 31.00 $ 45.00 (-31%)

5.0

30 reviews

The Reality Of Virtuality Harness The Power Of Virtual Reality To Connect With Consumers Kirsten Cowan instant download after payment.

Publisher: De Gruyter
File Extension: PDF
File size: 23.93 MB
Pages: 170
Author: Kirsten Cowan, Seth Ketron, Alena Kostyk
ISBN: 9783110992700, 3110992701
Language: English
Year: 2023

Product desciption

The Reality Of Virtuality Harness The Power Of Virtual Reality To Connect With Consumers Kirsten Cowan by Kirsten Cowan, Seth Ketron, Alena Kostyk 9783110992700, 3110992701 instant download after payment.

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users or, at the very least, drum up excitement around the experience? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty?
The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. This book discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives (i.e., consumer engagement, brand building, attitude management, selling in VR, product co-creation, publicity, awareness building and more), and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, the ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout to fully illustrate each lesson, giving marketers a solid foundation for their VR endeavours in the field today and in the future.

Related Products

Next Generation Internet The Merging Of Reality And Virtuality In The Metaverse Peter Hoffmann
-31%

Next Generation Internet The Merging Of Reality And Virtuality In The Metaverse Peter Hoffmann

$45.00 $31.00
Next Generation Internet The Merging Of Reality And Virtuality In The Metaverse
-31%

Next Generation Internet The Merging Of Reality And Virtuality In The Metaverse

5.0

59 reviews
$45.00 $31.00
The Reality Of The Social World Medieval Early Modern And Contemporary Perspectives On Social Ontology Jenny Pelletier
-31%

The Reality Of The Social World Medieval Early Modern And Contemporary Perspectives On Social Ontology Jenny Pelletier

$45.00 $31.00
The Reality Of Social Construction Dave Eldervass
-31%

The Reality Of Social Construction Dave Eldervass

4.3

88 reviews
$45.00 $31.00
The Reality Of The Resurrection 1st Edition Stefan Alkier
-31%

The Reality Of The Resurrection 1st Edition Stefan Alkier

5.0

39 reviews
$45.00 $31.00
The Reality Of Money The Metaphysics Of Financial Value Eyja M Brynjarsdttir
-31%

The Reality Of Money The Metaphysics Of Financial Value Eyja M Brynjarsdttir

4.1

30 reviews
$45.00 $31.00
The Reality Of Everything Flight Glory Rebecca Yarros
-31%

The Reality Of Everything Flight Glory Rebecca Yarros

5.0

69 reviews
$45.00 $31.00
The Reality Of Others Gary Cox
-31%

The Reality Of Others Gary Cox

4.3

98 reviews
$45.00 $31.00
The Reality Of Recovery In Personality Disorder Heather Castillo Castillo
-31%

The Reality Of Recovery In Personality Disorder Heather Castillo Castillo

5.0

89 reviews
$45.00 $31.00