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The Regional Multinationals Mnes And Global Strategic Management Alan M Rugman

SKU: BELL-1729838

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

30 reviews

The Regional Multinationals Mnes And Global Strategic Management Alan M Rugman instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 1.51 MB

Pages: 288

Author: Alan M. Rugman

ISBN: 9780511080586, 9780521842655, 0511080581, 0521842654

Language: English

Year: 2005

Product desciption

The Regional Multinationals Mnes And Global Strategic Management Alan M Rugman by Alan M. Rugman 9780511080586, 9780521842655, 0511080581, 0521842654 instant download after payment.

Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.