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The Religious Dimensions Of Advertising Annotated Edition Tricia Sheffield

  • SKU: BELL-1386312
The Religious Dimensions Of Advertising Annotated Edition Tricia Sheffield
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The Religious Dimensions Of Advertising Annotated Edition Tricia Sheffield instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 4.84 MB
Pages: 208
Author: Tricia Sheffield
ISBN: 9781403974709, 1403974705
Language: English
Year: 2006
Edition: annotated edition

Product desciption

The Religious Dimensions Of Advertising Annotated Edition Tricia Sheffield by Tricia Sheffield 9781403974709, 1403974705 instant download after payment.

This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.

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